From moodboard to salon must-have — here's how this dreamy limited-edition foil came to life.
There’s something about a European summer that just hits differently — the Aperol, the ocean swims, the sunsets, the salty air, the spontaneous gelato stops… it’s a vibe. And for this limited-edition launch, we wanted to bottle that feeling into a foil that would look just as good on your salon trolley as it does in a client transformation Reel.
Introducing: Euro Summer.
Our most vacation-coded print yet — a love letter to all things sunny, chic, and effortlessly cool.
The Moodboard
Think:
🍋 Amalfi lemons
👙 Retro bikinis
🕶️ Oversized sunnies
🍓 Spritzes at golden hour
🥖 Fresh baguettes under your arm
🌊 Beach umbrellas and breezy days
We wanted to capture the chaos and charm of a Euro trip — that mix of indulgence, freedom, and effortless style. This print is playful but polished, perfect for stylists who love to serve a whole mood with their foils.
The Design Process
Our team began with a mix of nostalgic travel inspo, trending summer aesthetics, and colour theory to make sure this foil would pop on camera and look luxe mid-service.
We landed on a soft-yet-vibrant palette with bold illustrations (can you spot the Aperol spritz?) and layered icons that bring out the best in your blonde, bronde or balayage.
Each element was hand-drawn and curated to feel both stylish and timeless — because your content should look elevated, even mid-foil.
Who It’s Made For
This foil is for the sun-chasers. The stylists who love a soft lived-in blonde, a teddy bear bronde, or a creamy highlight with lots of movement.
It’s for the content creators — the ones filming transitions, showing off foil sections, and snapping candid basin shots.
It’s for the stylists who match their foils to the season, the mood, or even the client’s vibe.
From packing your passport to daydreaming at the salon chair — these foils give you and your clients a taste of the Euro summer life.
Basically? It’s for you.
Limited Edition — Only for This Season
Just like a real Euro summer, this foil won’t last forever. It’s a one-time drop — so once it’s gone, it’s gone.
Euro Summer is available in both our Pop-Up (15 x 27cm) and Flat Pack (15 x 27cm) formats — perfect whether you love a single-sheet pop-up or prefer the freedom of pulling from a flat stack.
Both packaged in our signature boxes for smooth workflow and maximum visual impact.
Ready to live your best foil life?
Shop Euro Summer Foils now and give every colour session a splash of Mediterranean magic.
Shop the Collection
