Want to be booked out months in advance? It’s not just about being good at hair—it’s about working smart, creating a client experience that’s unforgettable, and showing up where it matters.
Here are 5 business-savvy ways to build a thriving, fully booked column (without burning out).
1. Nail Your Niche: What Do You Love + What Are You Great At?
The more specific you are, the more magnetic your business becomes.
Are you obsessed with bright blondes? Lived-in colour? Vivid transformations? When you’re clear on your niche, you attract dream clients who want what you offer—and are happy to pay for it.
💡 Pro tip: Your foil choices can help showcase your signature vibe. Think Unicorn Candy for creative colour, or Dusty for soft, seamless blends.
Images by @jessvassallohair @houseofhair.bytahlea @blondes_and_blowouts
2. Seamless Booking = Fewer Gaps
One of the easiest ways to stay booked out? Rebook before they leave.
At the end of every appointment, confidently say:
“Let’s lock in your next appointment now so you don’t miss your ideal time slot—same day and time in 10 weeks?”
→ It positions you as in-demand and gives them VIP access to their preferred time.
Set up SMS reminders or email confirmations to keep it smooth, and make sure your online booking is easy to navigate—no one wants to dig through links to find you.
3. Stay Consistent on Socials
Social media is your modern-day business card. You don’t need to post every day, but you do need to show up consistently.
🎥 Share before & afters
📝 Drop tips for colour maintenance
💬 Reply to comments and DMs on your page & others
📅 Use stories to fill last-minute gaps
Foils like Ocean Crush or Saddle up make your mid-process pics scroll-stopping—which means more engagement, more shares, and more bookings.
4. Work Smarter, Not Harder
Booked out doesn’t mean burnt out. Stop glorifying 10-hour days and start optimising your time behind the chair.
✔️ Use pre-cut, pop-up foils to speed up sectioning
✔️ Refine your colour placement for max impact with fewer foils
✔️ Track what services bring the best return (and which ones drain your time)
Your time is valuable—charge accordingly and streamline your workflow to do more in less.
5. Personalise the Experience
In a sea of salons, experience is what sets you apart. Clients remember how they feel—not just how their colour looks.
✨ Offer a drink on arrival
✨ Add a hot towel or scalp massage with their toner
✨ Curate a signature scent, playlist or salon vibe
It doesn’t have to be fancy—just thoughtful. Those little touches build trust, loyalty, and word-of-mouth referrals.
Being Fully Booked Starts with a Plan
You don’t need to hustle harder—you just need the right habits, tools, and a brand that feels uniquely you.
Stay focused on your niche, give your clients a reason to come back, and build a business that works around your lifestyle—not the other way around.
Want salon tools that help you work smarter and stand out?
Shop Foxy Foils + Accessories
