In today’s salon world, it’s not just about creating beautiful hair — it’s about capturing it. Social media has become one of the best ways to showcase your work, attract new clients, and build your brand. The best part? You don’t need a fancy camera to do it. Your phone is more than enough if you know a few tricks.

1. Light Is Everything

Natural light is your best friend. Position your client near a window for soft, flattering light. Avoid harsh downlights — they can cast shadows and distort colour. If natural light isn’t an option, invest in a simple ring light or soft box to keep your shots consistent.

2. Find the Best Angles

Not all angles are created equal. A slight tilt of the head or a back shot with the hair falling naturally can make your work shine. Pro tip: take a few shots from different sides — sometimes the “accidental” angle ends up being the winner.

3. Keep the Background Simple

Your beautiful balayage deserves the spotlight, not the cluttered trolley behind it. Choose a clean wall, curtain, or backdrop in your salon to make the hair the star of the shot.

4. Don’t Over-Edit

It’s tempting to slap on filters, but too much editing can distort the true colour and finish. Stick to small tweaks like brightening, straightening, or cropping. Clients want to see your real work, not a heavily edited version.

5. Create a Routine

Build photo-taking into your appointment process. Once you’ve finished styling, snap a few quick shots before your client leaves. It only takes two minutes, and it’ll save you from wishing you had content later.

Your phone is one of the most powerful tools in your salon — not just for booking clients, but for showcasing your skills. With good light, simple backgrounds, and a bit of practice, you’ll be creating scroll-stopping content that makes people book in on the spot.