Because Instagram loves movement—and your foils deserve the spotlight.

Foil photos are great. But Reels? That’s where Instagram is really pushing content right now—and stylists who are using them well are growing faster, booking more, and building personal brands without spending a cent on ads.

The good news? You don’t need to dance or voiceover anything awkward. All you need is your phone, your foils, and a little structure. Here’s how to make your next Reel not just watchable, but save-worthy.

1. Reel Content Ideas That Work for Hair Foils

You don’t need to reinvent the wheel. Start with these simple Reel formats that showcase your foil work and feel natural:

• Foil-in Progress → Reveal: Film a smooth pan across your sectioned foil work, then cut to the finished colour (clients love a before-and-after).

• Satisfying Sectioning: Speed up a time-lapse of you laying foils—bonus points if they’re neatly placed or mixed with patterned foil.

• Technique Breakdown: Quick Reel of your unique folding/placement method, especially if it saves time or avoids bleeding.

• Print Close-Ups: Zoom in on your foil prints as you place them. Add text: “Not your average foil…”

• Voiceover Tip: Share a quick foil tip while showing your hands in action: “I’m using Extra Wides here to speed up my full-head service
  

 2. Film It Right: Setup Tips for Smooth Reels

• Lighting: Use natural lighting where possible. Ring lights are fine, but avoid harsh shadows—especially on foil.

• Stabilise your phone: Prop it on a trolley or shelf for hands-free clips. Use time-lapse or speed-up tools if filming a long service. Tripod if your feeling fancy!

• Think vertical: Always film in 9:16 ratio for full-screen impact.
  

• Keep it short: Aim for 5–15 seconds unless you’re doing a step-by-step breakdown.
  
  

3. Audio Matters (Even If You’re Not Talking)

• Trending sounds = more reach. Search “viral Reels audio” or browse the trending tab weekly.

• Add light background music even if you’re using captions.

• If you’re nervous about voiceovers, add text overlays instead—Instagram rewards accessibility.
  
  

 4. Caption Prompts That Convert

A strong caption supports your Reel without over-explaining it. Try:

• “Quick tip to save 10+ mins on full foils 👇”

• “Neat foils + more saturation = better results - Don’t sleep on this step.”

• “Would you try this placement technique? Tag a blonding bestie ✨”

• “Using Extra Longs for this one—no folds, just clean saturation.”
  
  

End with a CTA:

• “Save this for your next colour session.”

• “Tag a stylist who needs to see this.”

• “Want results like this? DM to book.”
  
  

5. Repurpose Your Reels for Maximum Reach

Don’t let it be a one-and-done post:

• Add it to Stories with a poll (“Love foil content?”)

• Use screenshots as stills for your grid or blog

• Create a Reel cover that fits your brand aesthetic

• Pin your best-performing Reels to the top of your feed
  
  

Tools We Recommend:

• InShot or CapCut for easy editing

• Lightroom Mobile for lighting fixes

• Instagram Drafts to save and post later

• Foxy foils, of course 😏 (the prints, the shine—they practically film themselves)
  
  

Instagram is leaning into Reels, and you should too. Your foiling process isn’t just a service—it’s art in motion. With a little planning and the right angles, your everyday work can become the content that builds your brand, fills your books, and stops the scroll.

Ready to try it? Tag @foxyblondes in your next foil Reel—we’d love to feature your creativity. 💕