A Year in the Making
Over a year ago, Norris came to us wanting to create something that had never been done before: an exclusive foil designed by them, in collaboration with Foxy Blondes. For us, it was a first. A chance to take what we do best and merge it with the creativity and reputation of one of Australia’s most iconic hairdressing suppliers.
From the moment the conversation started, we knew this wasn’t going to be just another product launch. It was about more than a foil. It was about two brands, each with our own strengths and style, coming together to create something bigger than either of us could have done alone.
From there, it became months of collaboration planning, reviewing, and refining. With the shared goal of creating something stylists across Australia would genuinely love. Now, we’re excited to finally share the finished foil with you! Introducing Beach Bum — a limited edition bright, bold print and exclusively available through Norris stores and online.
More Than Just a Design
While Norris led the charge on the creative. From the inspiration to the final artwork. Our role was all about making that vision a reality. They brought the design, and we made sure it came to life on the same Foxy foil you already know and love.
Because at the end of the day, nothing about the foil itself has changed. It’s the same salon-quality foil our community relies on: strong, grippy, lightweight, and made to perform. What’s different is the print, a fresh new look dreamed up by Norris, now wrapped around the foil you trust every day behind the chair.
That’s the beauty of this collab: their creativity paired with our tried-and-tested performance. Together, it’s more than just a design. It’s a new way of celebrating the foil you already can’t live without.
The Finished Foil
The result? A design that captures the true Aussie summer, available exclusively through Norris in-store and online. It’s bright, cheeky, and made for the stylists who want their work to look as good as it feels.
We couldn’t be prouder to see this collaboration come to life and this is only the beginning. Projects like this inspire us to keep thinking bigger, keep creating, and keep giving back to the industry we love.
Curious about how the design came together? You can dive deeper into the creative process over on the Norris blog.
We can’t wait to see how you bring this foil to life in your salons. Visit your nearest Norris store or shop online to grab yours before it's gone!