This year, we wanted to bring back the feeling of Euro Summer… but in a fresh new way.
As we stepped into 2026, one trend kept appearing everywhere we looked: stripes.
From the umbrellas lining the Amalfi Coast to oversized linen shirts and chic coastal cafés, stripes instantly transport you to a European seaside escape, timeless, elevated and effortlessly cool.
So naturally, we had to create our own Foxy version of the trend.
For this foil, we drew inspiration from the French Riviera, sophisticated beach clubs, dreamy blue water, warm afternoons and effortless summer style. We wanted Blue Riviera to feel like a vacation in foil form.
Our Moodboard
🌊 Lush ocean views
☕ French coffee on the balcony
🌞 Warm summer rays
🍦 Gelato at sunset
Every colour within Blue Riviera was intentionally chosen to reflect that Euro Summer feeling.
The soft pastel blue represents the ocean and coastal striped umbrellas, the buttery yellow reflects golden summer sunlight, while the soft brown tones were inspired by espresso coffees, woven beach bags and Mediterranean textures.
Together, the palette feels calming, sophisticated and nostalgic, like a postcard from your favourite summer holiday.
The Design Process
Our team experimented with a range of striped concepts, exploring different colours, stripe widths and textures before landing on the final design.
We instantly fell in love with the horizontal stripes paired with a soft pastel blue hero tone. It felt classic yet modern, minimal yet playful.
We wanted this year’s Euro Summer inspired foil to feel trend driven while still timeless enough for stylists to use all year round. The result is a foil that feels elevated, salon friendly and uniquely Foxy.
Blue Riviera brings together everything we love about European summer styling, clean lines, soft colour palettes and effortless luxury.
We can’t wait to see how you style it in the salon.
Blue Rivera is available in both our Pop-Up (15 x 27cm) and Flat Pack (15 x 27cm) formats perfect whether you love a single sheet pop up or prefer the freedom of pulling from a flat stack.
Both packaged in our signature boxes for smooth workflow and maximum visual impact.
